GRBC Bike Brands

Cervelo's name comes from the Italian "cervello" for brain and French "velo" for bike, and represents the incredible ingenuity that goes into every Cervelo frame. Always pushing the envelope of what's possible, Cervelo's focus on state-of-the-art materials, top-tech engineering and exceptional aerodynamics has produced some of the lightest, fastest and best-riding bikes available.

Cervelo was founded by Gerard Vroomen and Phil White, two engineers who worked together to design and build a time-trial bike for a top Italian racer. While the cutting-edge machine received excellent reviews, no company was interested in producing it. So, the duo decided to go into business for themselves.

In 1996, Cervelo debuted with two road and two time-trial frames and they really began to shine in 2000 when the International Cycling Union imposed strict rules for frame shapes. Cervelo embraced the challenge creating the amazing P3, one of the fastest TT and tri bikes in the world.

In 2002, Cervelo became the official bike supplier of Team CSC and working with their top pros, expanded their road bike offerings and improved their time-trial models further. Today, Cervelo offers some of the most advanced designs available. The R family of road bikes employs their Squoval down tube and chainstays for remarkable lightness and stiffness. The bikes also feature their feathery, leaf-spring-like seatstays for an ultra-smooth ride.

Meanwhile, Cervelo's Soloist models' Smartwall tubes are incredibly aerodynamic and light, ideal for long breakaways and tough climbs. Plus, their versatile geometry and reversible seatposts allow use for both road race and time trials.

Plus, their P2 and P3 Carbon time trial bikes utilize continuous-width rear wheel cutouts, wind-slicing head tubes and super-thin seatposts to slip through the air with as little resistance as possible.

Wherever and however you ride, Cervelo has a top-notch bicycle perfectly suited to conquering tough climbs, fierce headwinds and long miles so you can enjoy cycling like never before!

In 1994, and after 12 years of business, the pioneering mountain bike manufacturer Fat City Cycles closed its Somerville, Massachusetts, doors leaving behind an empty factory and a handful of workers. Fabricator Lloyd Graves, welder Mike Flanigan, and machinist and toolmaker Jeffrey Buchholz still had the itch to design and build custom bikes. So they dusted off their workboots, brought out the drawing board, and joined forces with Sue Kirby, Ben Cole, and Steve Elmes to start their own company. An independent company. A company that would make bikes the way they knew they should be made.

In 1995, Independent Fabrication was formed and the top secret quest to take over the world one handmade bike at a time began. What they lacked in adequate workspace, they overcompensated for with elbow grease. In its first year, Indy Fab designed to its strengths forging the best steel mountain bike frames the industry had ever seen. Riders agreed, and IF’s cult following began to grow. The next year, the IF team called on their lifelong experience of riding city streets and their love of racing to develop several new models: the Crown Jewel, a road bike, the Planet Cross, a cyclocross inspired frame, and the Roadster, a cruiser. IF quickly emerged from the woods to become a complete cycling manufacturer.

Designing and building custom bicycle frames is a fusion of art with science. It requires radical ideas tempered by scientific notions. What starts as a progressive thought is realized through trigonometry, geometry and calculus. They make light metals stronger and strong metals lighter. They use the finest, most technically advanced steel tubing, the strongest titanium, and a variety of carbons to mold your vision into a tangible work of art.

They build almost everything out of almost anything. Millimeters translate into perfection, and their meticulous attention to detail is seen in every bike. They look like no other because they're built like no other. It’s a process that’s steeped in tradition and driven by innovation not bound by convention. It’s Independent Fabrication!

Started in 1937 as a component distributor, Jamis has since become one of the nation's premier brands thanks to its commitment to quality and diverse product line. The company as we know it began churning out bikes in 1979 with their Earth Cruiser model, which they still offer.

A rehash of the typical 1950's cruiser, the Earth Cruiser was, and still is, the perfect combination of fashion and function and it helped turn cycling from a pastime for kids into a healthy, fun activity that people of all ages could enjoy.

Following their initial success with fun cruiser models, Jamis threw their hat into the burgeoning mountain bike movement with the release of the Dakota, Lightfoot and Roughneck in 1983. Practically prehistoric compared to their current models, these bikes were heralded as some of the first quality production all-terrain rigs of the day. 

They followed the release of their revolutionary mountain bikes with two new road bikes, the Eclipse and Quest in 1988. They featured size-proportional components and frame geometry, changing forever the way we think about how road bikes are supposed to fit and handle.

Not content to rest on their laurels, Jamis released the race-ready Dragon hardtail in 1993 at an unheard of weight of only 24 pounds, and then helped pioneer full-suspension bikes with the Dakar in 1995, a bike that has since gone on to win a multitude of "Best Of" awards from the industry's leading publications.

Jamis continues their rich tradition of quality and progression to this day with a full line of bikes for every type of rider. Whether you're a weekend warrior, a seasoned commuter, a road racer, or a big hucker you're sure to find a bike that is just your style.

Built on the impassioned tradition of Basque cycling, Orbea bicycles stand apart. They're technically superior, aesthetically stunning and always imbued with the magic feel that makes them pure joy to ride. In fact, Orbea racers regularly win at the highest levels of the sport. And, we're sure you'll feel like you've won as soon as you start riding yours.

Every Orbea is born in the heart of the Pyrenees in northern Spain. It's a region lush and emerald green with a mild climate ideal for riding year round. And cycling is a way of life here. Known as Euskadi in the Basque language and Pais Vasco in Spanish, this region is home to some 1,500 cycling clubs and thousands of cyclists. Children actually learn to ride in school and are taught the area's cycling history as they grow up. Even the government promotes cycling passing laws to designate cycling routes where cars must drive very slow and pass with extra care. In short, it's a paradise perfect for designing and making bicycles.

It's no surprise that such a place would give rise to a rich history of bicycle building. The first Orbea was built in 1930. And the brand soon became a staple of local enthusiasts. Over the decades since, Orbea has honed the geometry and quality of their bicycles and they've been the choice of top stars like Pedro Delgado and Iban Mayo, as well as many of northern Spain's 1,500 cycling clubs.

In their over 70 years of bicycle production Orbea has also led the way with cutting-edge innovation. As part of the Mondragon Cooperative, they draw on an industrial/financial team of over 100 companies and 59,000 workers—an unprecedented pool of resources and research resulting in one of the world's most advanced manufacturing facilities.

They've developed one of the world's lightest, strongest monocoque carbon frames, have one of the few factories in the world capable of the strict heat-treating protocol for Starship aluminum tubing, and are the world's largest Columbus tubing customer. Is it any wonder the carbon and aluminum Orbeas ridden by team Euskaltel-Euskadi are routinely among the most admired rides in the pro peloton?